Snapchat will permanently ban President Trump's account on Jan. 20, Axios has learned, after locking it indefinitely last week following the Capitol siege.
Why it matters: The Trump campaign and digital team relied on Snapchat as a key platform to reach younger audiences before the company started limiting its reach in June. The majority of Snapchat's users are under 30.
What's happening: “Last week we announced an indefinite suspension of President Trump’s Snapchat account, and have been assessing what long term action is in the best interest of our Snapchat community," a spokesperson emailed Axios.
Details: Trump's account in recent months repeatedly broke Snapchat's rules against misinformation, hate speech and glorifying or inciting violence, company sources say.
Flashback: Citing the societal effects of Trump's inflammatory rhetoric, Snapchat in June stopped promoting his account in its "Discover" section, which features professional content and content from prominent people.
The big picture: Snapchat follows Twitter, Shopify and a few other platforms in permanently banning Donald Trump's account following last week's events.
Be smart: Snapchat has been able to avoid most of the regulatory and industry pressure around misinformation, in part because it has stricter standards around the way it polices content.
What to watch: The Capitol siege has already begun to ignite a conversation around how social media platforms are structured and monitored.