Spotify has expanded its old Concert Hub and added more features to make it easier to find information and tickets for live events in your location. The streaming service sources listings for the hub, now called Live Events Feed, from its ticketing partners that include Ticketmaster, AXS, DICE, Eventbrite and See Tickets, among other companies. During the height of COVID-19 lockdowns, the Concert Hub helped users find at-home or studio performances, podcast recordings and other online performances. Turns out Spotify was studying user behavior at the same time.
Sam Sheridan, Product Manager for Live Events Discovery, said Spotify spent the past two years studying the music industry and its users. One of the most important behaviors the company noticed was that fans would engage with artists on the platform and then leave to search for concert listings or to follow them on social media to be able to stay on top of any upcoming tour dates. "We think the Live Events Feed is an opportunity to help close this loop," Sheridan said.
If you don't see the Live Events Feed in your app, simply search for "live events." You'll see a listing of all the performances in your area, and clicking on any of them would lead you to an interface that includes a link where you can find and buy tickets. If the artist you're listening to has an upcoming tour date, Spotify will show you that event in-app while you're listening. Spotify has also built a new messaging tool that can notify you about upcoming concerts based on your listening habits. Don't worry — you can tweak your notification preferences so you don't have to get messages if you don't want to.
Sheridan says Spotify will work "to even further integrate event discovery directly into the app" to make it more intertwined with the listening experience, so we'll likely see more updates to Live Events in the future.
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